{"id":2700,"date":"2025-09-18T00:58:00","date_gmt":"2025-09-18T00:58:00","guid":{"rendered":"https:\/\/pot4food.ef.uns.ac.rs\/?p=2700"},"modified":"2025-10-07T11:19:33","modified_gmt":"2025-10-07T11:19:33","slug":"agriimerse-workshops","status":"publish","type":"post","link":"https:\/\/pot4food.ef.uns.ac.rs\/sr\/agriimerse-workshops\/","title":{"rendered":"AGRIIMERSE\u00a0\u0440\u0430\u0434\u0438\u043e\u043d\u0438\u0446\u0435"},"content":{"rendered":"<p>POT4food \u043f\u0440\u043e\u0458\u0435\u043a\u0442\u043d\u0438 \u0442\u0438\u043c \u0458\u0435 \u0443\u0447\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043e \u043e\u0434 16. \u0434\u043e 18. \u0441\u0435\u043f\u0442\u0435\u043c\u0431\u0440\u0430 \u043d\u0430 AGRIIMERSE \u0440\u0430\u0434\u0438\u043e\u043d\u0438\u0446\u0430\u043c\u0430\u00a0\"Enhancing Agricultural Value Chains through Digital and Immersive Technologies: Understanding Consumer Behavior\" \u043a\u043e\u0458\u0435 \u0441\u0443 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u0435 \u0443 \u0411\u0435\u043e\u0433\u0440\u0430\u0434\u0443.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0418\u0441\u043f\u0440\u0435\u0434 \u043f\u0440\u043e\u0458\u0435\u043a\u0442\u043d\u043e\u0433 \u0442\u0438\u043c\u0430, \u0440\u0430\u0434\u0438\u043e\u043d\u0438\u0446\u0430\u043c\u0430 \u0441\u0443 \u043f\u0440\u0438\u0441\u0443\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u0434\u0440 \u0411\u043e\u0458\u0430\u043d \u041c\u0430\u0442\u043a\u043e\u0432\u0441\u043a\u0438, \u0434\u0440 \u0416\u0430\u043d\u0430 \u0408\u0443\u0440\u0458\u0435\u0432\u0438\u045b, \u0421\u0430\u045a\u0430 \u040f\u0435\u0432\u0435\u0440, \u043a\u0430\u043e \u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u0438\u0437 \u0434\u0438\u0458\u0430\u0441\u043f\u043e\u0440\u0435, \u0434\u0440 \u0418\u0432\u0430\u043d \u0402\u0443\u0440\u0438\u045b \u0441\u0430 IAMO \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0414\u0440 \u0411\u043e\u0458\u0430\u043d \u041c\u0430\u0442\u043a\u043e\u0432\u0441\u043a\u0438, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u043b\u0430\u0446 \u043f\u0440\u043e\u0458\u0435\u043a\u0442\u0430, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043e \u0458\u0435 \u0438\u0441\u0442\u0440\u0430\u0436\u0438\u0432\u0430\u045a\u0435 \u043f\u043e\u0434 \u043d\u0430\u0437\u0438\u0432\u043e\u043c \"Quantifying Shelf Appeal: Eye-Tracking and Galvanic Skin Response in\nPackaging Research\".<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0452\u0435, \u0434\u0440 \u0418\u0432\u0430\u043d \u0402\u0443\u0440\u0438\u045b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043e \u0458\u0435 VR \u0438 \u043d\u0430 \u0432\u0435\u0431\u0443 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u043d\u0435 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0435, \u043a\u043e\u0458\u0435 \u0441\u0443 \u0441\u0432\u0438 \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u0438 \u0443\u0447\u0435\u0441\u043d\u0438\u0446\u0438 \u0438\u043c\u0430\u043b\u0438 \u043f\u0440\u0438\u043b\u0438\u043a\u0443 \u0442\u0435\u0441\u0442\u0438\u0440\u0430\u0442\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>DEMO 1: Augmenting the expert eye: a virtual reality simulation for evaluating AI-assisted quality control in the agri-food industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>DEMO 2: Harvesting Insights: A live demonstration of Real-Time Consumer Analytics.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"750\" data-id=\"2713\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/1-1-1024x750.jpg\" alt=\"\" class=\"wp-image-2713\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/1-1-1024x750.jpg 1024w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/1-1-300x220.jpg 300w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/1-1-768x563.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/1-1-16x12.jpg 16w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/1-1.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"663\" data-id=\"2714\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/2-1-1024x663.jpg\" alt=\"\" class=\"wp-image-2714\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/2-1-1024x663.jpg 1024w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/2-1-300x194.jpg 300w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/2-1-768x498.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/2-1-18x12.jpg 18w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/2-1.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"757\" height=\"1024\" data-id=\"2715\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-757x1024.jpg\" alt=\"\" class=\"wp-image-2715\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-757x1024.jpg 757w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-222x300.jpg 222w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-768x1039.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-1135x1536.jpg 1135w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-1514x2048.jpg 1514w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/3-1-scaled.jpg 1892w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2718\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2718\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-768x1024.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-225x300.jpg 225w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-1152x1536.jpg 1152w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-1536x2048.jpg 1536w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/4-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2716\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2716\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-768x1024.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-225x300.jpg 225w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-1152x1536.jpg 1152w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-1536x2048.jpg 1536w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/5-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2717\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2717\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-768x1024.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-225x300.jpg 225w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-1152x1536.jpg 1152w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-1536x2048.jpg 1536w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/6-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2719\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2719\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-768x1024.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-225x300.jpg 225w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-1152x1536.jpg 1152w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-1536x2048.jpg 1536w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/7-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2720\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2720\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-768x1024.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-225x300.jpg 225w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-1152x1536.jpg 1152w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-1536x2048.jpg 1536w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/8-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2721\" src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2721\" srcset=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-768x1024.jpg 768w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-225x300.jpg 225w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-1152x1536.jpg 1152w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-1536x2048.jpg 1536w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-9x12.jpg 9w, https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/10\/9-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"3840\" style=\"aspect-ratio: 2160 \/ 3840;\" width=\"2160\" controls src=\"https:\/\/pot4food.ef.uns.ac.rs\/wp-content\/uploads\/2025\/09\/Reel1.mov\"><\/video><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The POT4food project team participated in the AGRIIMERSE workshops, &#8220;Enhancing Agricultural Value Chains through Digital and Immersive Technologies: Understanding Consumer Behavior,&#8221; held in Belgrade&nbsp;from September 16 to 18. Representing the project team were Bojan Matkovski, \u017dana Jurjevi\u0107, Sanja D\u017eever, and diaspora expert Ivan \u0110uri\u0107 from the IAMO Institute. Bojan Matkovski, project leader, presented the study [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-2700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsandevents"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AGRIIMERSE workshops - POT4food<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pot4food.ef.uns.ac.rs\/sr\/agriimerse-workshops\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AGRIIMERSE workshops - POT4food\" \/>\n<meta property=\"og:description\" content=\"The POT4food project team participated in the AGRIIMERSE workshops, &#8220;Enhancing Agricultural Value Chains through Digital and Immersive Technologies: Understanding Consumer Behavior,&#8221; held in Belgrade&nbsp;from September 16 to 18. 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